Hegarty on… lessons in creativity

The greatest strategy you can employ in a communication industry is telling the truth. The only thing you have to do is to make it interesting. And that is the challenge of creativity. John Hegarty


Have a face-to-face meeting with one of the most famous names in the advertising industry, and the co-founder of Bartle Bogle Hegarty in his iconic London office. Hegarty On… is an immersive experience about creativity, art, philosophy, and advertising

CREDITS

Commissioned by

BBH Singapore

Creative Director

Joakim (jab) Borgström

Managing Director

David Webster

Producers

Dillah Zakbah, Sean Thambiah, Sng Jiarong

Graphic Design

Soo Yong Bae, Sng Jiarong, Avril Chua

Copywriters

Omar Sotomayor, Yashanti Yap

Strategy

Alasdair Gray


Live Action Directors

The Kissinger Twins

VR Directors

The Kissinger Twins

Art Directors

The Kissinger Twins

Design

The Kissinger Twins

Motion Design

Agata Marcinkowska

Music

Ollie Taylor

VR Production

MediaMonks, Mimo.ooo

WebVR Production

KUVA

Production

Activeoo

HMD CONNECTED
IS MOBILE
IS IOS
CAN GO FULLSCREEN
IS FULLSCREEN
ORIENTATION AVAILABLE
HAS ORIENTATION BEEN DENIED
REQUIRES ORIENTATION PERMISSION
IS VIEWING AS DESKTOP
IS WEBXR AVAILABLE